Release Date: 06 August 2012
Stroud District Council has announced plans to invest in a project aimed at promoting businesses within the district. At the end of October, the Stroud District Loyalty Card will be officially launched and will offer the district's residents discounts in local shops, cafes, restaurants, and tradespeople. The council is funding the project in an effort to incentivise local shopping.
Councillor Roger Sanders, executive member for regeneration for Stroud District Council, said:
'We are proud to be the first council in the UK to be rolling out such a scheme across the whole of its district. Loyalty cards exist in some towns and cities but the Stroud District Loyalty Card is for all retailers and tradespeople in every one of our towns and villages. We hope this scheme will give businesses a boost in the current economic climate and continue to benefit them and their customers in the long term.'
My Loyalty Card Ltd, which is managing the scheme for the council, already runs similar schemes in several towns in the country including Swindon, Kettering and Northampton.
Its founder, Stuart Hopkins, said:
'It's great that Stroud District Council has chosen an option to cover the whole of its district, which means that all of its 112,000 residents and all of its businesses stand to benefit from the free card.'
Councillor Sanders added:
'We'll also be extending the scheme to boost tourism in the area. The cards will eventually be distributed to hotels and guest houses allowing visitors to use the card for the duration of their stay.'
Participating business are mostly independents, but My Loyalty Card also have around 25 national brands offering discounts to their card holders including JD Wetherspoon, McDonald's, Specsavers and F. Hinds.
Any businesses interested in the scheme should email firstname.lastname@example.org