10:10 is an ambitious project to unite every sector of British society behind one simple idea: that by working together we can achieve a 10% cut in the UK's carbon emissions in 2010.
Why bother?
Cutting 10% in one year is a bold target, but for most of us it’s an achievable one, and is in line with what scientists say we need over the next 18 months. We now know for certain that unless we act quickly to reduce our use of dirty fossil fuels, humanity will face terrible problems in the years to come. Politicians have so far failed to do what needs to be done, so it’s time for ordinary people to step in and show that we’re ready to defend our children’s futures. It’s now or never for the climate.
By signing up to a 10% target we’re not just supporting 10:10 – we’re making it happen. In our homes, in our workplaces, our schools and our hospitals, our galleries and football clubs and universities, we’ll be backing each other up as we take the first steps on the road to becoming a zero-carbon society. It’s easy to feel powerless in the face of a huge problem like climate change, but by uniting everyone behind immediate, effective and achievable action, 10:10 enables all of us to make a meaningful difference.
10:10 is the perfect opportunity to discover what’s possible when we work together. Let’s get started.
Councillor Chas Fellows, who signed the council up to the initiative added: 'We're already committed to a long-term reduction in CO2 emissions and are delighted to be involved with this high-profile project at the very start. By 2011 we hope to have reduced the council's emissions by 35% since 2007 and the 10:10 campaign is a great way for everyone to get involved. Within a few days of launching, over 10,000 people have already signed up including other councils, schools, universities and sports clubs. Politicians from all the major parties have also signed up and I'd encourage everyone to spread the word and join in.'
Councillor Fi Macmillan said 'I hope many individuals and groups will join Stroud in signing up to this campaign. 10:10 gives us all, including Stroud District Council, a great opportunity to work seriously on carbon reduction.'
'If we all contacted ten people to sign up and they contacted ten of their friends to spread the word, and they then contacted ten of theirs, and so on, we'd be well on the way to achieving the campaign's aims. Chas and I have also signed up as individuals and we'll be encouraging council employees to join us. You can sign up by visiting www.1010uk.org where you can also find ten simple steps to help you reduce your emissions.'
