Advertising or sponsorship of web content

Advertising and sponsorship offers new opportunities and increased revenue to the council. However before you go any further it’s a good idea contact the web team before making any plans or commitments.

The web team will consider what type of advertising it considers appropriate for the council website. Advertisements need to be submitted for approval before publication.

Attention should be paid to the contract with the advertising provider, especially advertising and/or banners promoting products or services of a third party organisation.  The sponsor should not be a supplier of services to the authority, or someone with whom the council is currently negotiating. This will avoid any appearance of impropriety.

Linking policy and Content Usage

We will consider linking to organisations that offer a service that the web team agrees complements a council service and is of benefit to the public.

You may place a link to any of the council websites as long as you follow the advice below.

• You must not replicate (eg, duplicate, copy or reproduce) content from Stroud District Council's websites, except where a copyright licence or permission has first been obtained.
• You must not create a frame or border environment around Stroud District Council's website content.
• You must not deep link to any Stroud District Council website content in such a way that by doing so you pass it off as your website content.
• You must not imply that Stroud District Council is endorsing your website, or your products or services.
• You must not present false information about Stroud District Council.
• You must not use any of Stroud District Council's trademarks or copyright without prior written consent of the council.
• You must ensure that your website does not include content which would be construed as distasteful, controversial or offensive.
• You must ensure that your website does not infringe any intellectual property or other rights of any third parties.

Stroud District Council expressly reserves the right to request that any link in breach of these guidelines be removed and to take whatever other action it deems appropriate.

Contact the web team for more information: email web.comments@stroud.gov.uk